New Webinar Alert! “Top Apps To Make Flawless Instagram Posts”

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Click image to register! Multiple times and dates are available.  

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10 Situations in which you should hire a publicist.

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You are a solo-preneur, author or speaker and your business requires you to manage everything. ~ In other words, there are hundreds of tasks on a daily basis that need doing just to keep clients happy and money flowing. If they absolutely need you and you can’t delegate them, then you have little time to devote to running a publicity campaign even in the short term. You are a consultant, coach, have multiple businesses or have a part-time job on top of your business. ~ In this case, your time is better spent making money on client projects rather than your own. You … Continue reading

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How to become the risk taker you were meant to be!

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Every risk is different, but every risk is the same. You need to have some fundamentals ready before you jump, but not too many. It wouldn’t be a risk if you knew everything that was about to happen, would it? Here’s 4 ways to be a successful risk taker. 1. Understand That Failure is Going to Happen…a Lot It’s part of life. Everything we do has failure attached to it. All successful people have stories of massive failure attached to them. Thinking that your risk is going to be pain free and run as smooth as silk is insane-BUT believing that … Continue reading

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5 Tips on how to use Periscope to market your brand

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It’s a new breed of social media with already over 2 million users and growing; but how can entrepreneurs leverage the reach, popularity, and momentum of Periscope to build their businesses? If you haven’t already heard, Periscope, owned by Twitter, is a live video streaming platform that allows the user to live broadcast to the world and receive comments and likes in real time from watchers. From a marketing perspective, this could be extremely valuable in getting your message out to prospective customers or clients and establishing your expertise in your field. But, like any social media platform, there are … Continue reading

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The hottest new marketing trend your brand needs!

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Ever heard of influencer marketing ? Brittany B. takes us through what it is and why brands should consider it. As social media continues to grow and become a bigger part of our daily lives, there is an emergence of social media influencers evolving on each platform. Brands are now harnessing this trend and using these influencers to market their products on their native channel. This type of activity is done with the hope of influencing consumers decisions.  Rather than turning to the brands, consumers are increasingly more likely to listen to fellow consumers and “real” people whom they trust, when … Continue reading

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Back to Basics: 6 Social Media Mistakes Everyone Is Making

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Some social media mistakes are so common that nearly every digital marketer and business owner has made them at some point. What are these mistakes? Check out our list and find out how you can stop yourself from making these serious social media faux pas. 1. Pretending all social media platforms are the same To the novice social media marketer, all social media platforms may look the same. Most users have profiles and post status updates, thoughts, complaints, photos of their food and links to their favorite sites. And videos. But it would be unwise to treat all social media … Continue reading

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How influencer marketing can help your brand

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Brittany B. shares 4 tips on making appropriate use of influencers to promote your brand and engaging customers on social media. Instagram is among the world’s most populated and fastest growing social networks, with 300 million users and counting. Seventy per cent of these users are outside of the US. In fact, Japan, Brazil, Spain and Germany are home to some of Instagram’s most active social communities, uploading millions of photos daily. Instagram, which boasts a 15 per cent higher engagement rate than Facebook, is also a top social media selling tool where shoppers around the world use photos, likes and product … Continue reading

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FINALLY! A Checklist for Social Media Marketing that Actually Helps

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Every smart entrepreneur needs a go-to checklist for social media marketing! It’s how you maintain important fundamentals when everything’s about to change. To help you not miss a beat as you manage your social media accounts, this infographic to remind you about what’s really important. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Are you ready? Let’s start. STEP 1: Define your audience Identify your target customer’s demographic, including: Age Gender Occupation Income Level Educational Level Type of Industry # of Employees Type of Business Revenue STEP 2: Create shareable content Keep these tips in mind: … Continue reading

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Increase Your Hustle with Ways to Work Smart & Healthy

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Whether you are working from home or you are in an office, maintaining your health, happiness and sanity are very much a top priority. Take a look at this infographic and get a few ideas on how to be smarter about working your hustle.      

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Marketing Tips From The Best Brands on Instagram 

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Follow these best practices for successful Instagram marketing Are you trying to use Instagram for your social media marketing? Are you finding it difficult to grow the channel to promote your brand? You’re not alone. Finding success with Instagram marketing is an excited process but it can feel like an uphill battle. To help you conquer your Instagram marketing goals we’ve outlined the habits of the best Instagram marketers that your should be following too. 1. Follow the top trends The best social media marketers are constantly aware of the top trends active on Instagram and when the fit is … Continue reading

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