Back to Basics: 6 Social Media Mistakes Everyone Is Making

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Some social media mistakes are so common that nearly every digital marketer and business owner has made them at some point. What are these mistakes? Check out our list and find out how you can stop yourself from making these serious social media faux pas. 1. Pretending all social media platforms are the same To the novice social media marketer, all social media platforms may look the same. Most users have profiles and post status updates, thoughts, complaints, photos of their food and links to their favorite sites. And videos. But it would be unwise to treat all social media … Continue reading

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How influencer marketing can help your brand

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Brittany B. shares 4 tips on making appropriate use of influencers to promote your brand and engaging customers on social media. Instagram is among the world’s most populated and fastest growing social networks, with 300 million users and counting. Seventy per cent of these users are outside of the US. In fact, Japan, Brazil, Spain and Germany are home to some of Instagram’s most active social communities, uploading millions of photos daily. Instagram, which boasts a 15 per cent higher engagement rate than Facebook, is also a top social media selling tool where shoppers around the world use photos, likes and product … Continue reading

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FINALLY! A Checklist for Social Media Marketing that Actually Helps

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Every smart entrepreneur needs a go-to checklist for social media marketing! It’s how you maintain important fundamentals when everything’s about to change. To help you not miss a beat as you manage your social media accounts, this infographic to remind you about what’s really important. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Are you ready? Let’s start. STEP 1: Define your audience Identify your target customer’s demographic, including: Age Gender Occupation Income Level Educational Level Type of Industry # of Employees Type of Business Revenue STEP 2: Create shareable content Keep these tips in mind: … Continue reading

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Increase Your Hustle with Ways to Work Smart & Healthy

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Whether you are working from home or you are in an office, maintaining your health, happiness and sanity are very much a top priority. Take a look at this infographic and get a few ideas on how to be smarter about working your hustle.      

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Marketing Tips From The Best Brands on Instagram 

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Follow these best practices for successful Instagram marketing Are you trying to use Instagram for your social media marketing? Are you finding it difficult to grow the channel to promote your brand? You’re not alone. Finding success with Instagram marketing is an excited process but it can feel like an uphill battle. To help you conquer your Instagram marketing goals we’ve outlined the habits of the best Instagram marketers that your should be following too. 1. Follow the top trends The best social media marketers are constantly aware of the top trends active on Instagram and when the fit is … Continue reading

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