How To Build A Multi-Million Dollar Brand: Case Study

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Dakota Riley of Keller Williams Realty had just spread her branding wings in an attempt to differentiate herself from the countless real estate agents in the South Shore of Massachusetts. After taking a 30,000 foot view of Dakota’s business model and competitive landscape, we landed on “Depend on Dakota” as her brand name. We had effectively positioned Dakota’s brand name to tell a story of how potential home buyers and sellers could put their trust in Dakota to get the best deal possible. After all, this was one of the most important investments of a client’s life, and Dakota needed … Continue reading

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What’s Your Brand Blueprint?

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Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Yes, this sounds simple enough … Continue reading

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Meet the 13-Year-Old CEO Who Built a $200,000 Business and Is Mentored by Daymond John

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Last September, “Shark Tank” investor Daymond John flew his mentee Moziah Bridges, the then 12-year-old founder and CEO of bow tie company Mo’s Bows, to New York City for Mercedes-Benz Fashion Week. Besides taking him to events and making introductions to power players in the industry, John accompanied Bridges on a morning taping of CNBC’s “Squawk Box.” Later that day, John got a call from Karen Katz, CEO and president of the Neiman Marcus Group. He assumed the call was for him, he tells Business Insider, but it was for Bridges. “I’ve never been in Neiman Marcus with any of … Continue reading

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“You are your brand” Entrepreneur Mixer Recap

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Over the weekend we had our 1st “You Are Your Brand” entrepreneur mixer. Entrepreneurs from all of the metro Atlanta area came out to mix and mingle. Many had the chance to discuss their business and even had the opportunity to share their story on being an entrepreneur. CEO and founder Brittany Benson discussed her ebook “Move forward and brand” which highlights turning points in he life that helped push her into becoming an entrepreneur. You don’t want to miss the next one! “The event was so motivational and inspiring! Thank you for being such a mover and shaker in the industry.” – Sebastien … Continue reading

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