10 DIFFERENT WAYS TO BUILD YOUR BRAND

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YOU KNOW YOU NEED A GOOD “PERSONAL BRAND”. BUT HOW EXACTLY DO YOU GET ONE? WE’LL TELL YOU 10 DIFFERENT WAYS. People have always had “personal brands”—everyone who knows of famous women like Beyonce, Will Smith, or Mother Theresa can describe who they are, what they valued, and their life’s mission. Although the concept is not new, the term “personal brand” has become a buzzword only recently. So what is it, exactly? Your personal brand is how people see you; how they’d describe you—similar to how people describe famous people or companies. It is the set of values and characteristics that describe … Continue reading

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Increase Your Hustle with Ways to Work Smart & Healthy

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Whether you are working from home or you are in an office, maintaining your health, happiness and sanity are very much a top priority. Take a look at this infographic and get a few ideas on how to be smarter about working your hustle.      

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THE 6 TYPES OF ENTREPRENEUR

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There are a few different types of entrepreneur — which one are you? Are you a world changer? An innovator? An opportunist or a jack of all trades? Maybe you’re a serial entrepreneur — or are you actually a wantrepreneur? These are the six major types of entrepreneurs out there, and you likely fall into one of these categories. No one type is better than the other, although the wantrepreneur isn’t quite on the same level as the others just yet. It is important to understand your niche so you can hone the talents you have, develop skills that are … Continue reading

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9 Instagram Marketing Tips From The Best Brands

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Follow these best practices for successful Instagram marketing Are you trying to use Instagram for your social media marketing? Are you finding it difficult to grow the channel to promote your brand? You’re not alone. Finding success with Instagram marketing is an excited process but it can feel like an uphill battle. To help you conquer your Instagram marketing goals we’ve outlined the habits of the best Instagram marketers that your should be following too. 1. Follow the top trends The best social media marketers are constantly aware of the top trends active on Instagram and when the fit is … Continue reading

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How Image Tagging Can Help Your Brand’s Social Media Marketing

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Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings. You can use text to boost your rankings, as long as the photo is posted on your blog or as part of an article. However, if you’re posting pictures or videos on your social networks, you’ll be limited in the amount of text you can add. In addition to filling your descriptions and … Continue reading

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Social Media Marketing: How to Choose Your Channels & Create Your Strategy

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Below, I’ll take you through how to choose the right social media channels based on your target audience, resources, company type and competitor activity. I’ll also share my top tips for maintaining your social media presence with free and easily accessible tools. Read on to discover how to keep your audience engaged through the creation of a well-planned and perfectly-timed social media strategy. 1. How to Choose Your Social Channels: Audience & Competitors Before you choose your social media channels you need to ask yourself two very important questions: ‘Where your are my customers?’ and ‘Where are my competitors?’ To … Continue reading

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Why your personal brand matters

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Until recently, most people only thought of companies as having brand identities. In recent generations, however, it’s been more commonplace acknowledge that celebrities have brands, too. Just like household name brands, you have characteristics that define you; ways that you think of yourself and ways that others think of you. Effective personal branding isn’t about putting on a show or figuring out how to do as little work as possible while getting the most financial reward. That’s not something that I believe in. Life’s just too short to not be focused on building the best possible version of yourself. So, … Continue reading

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Promoting Your Brand at Live Event with Social Media

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Last Sunday I had the opportunity to see Jay Z in concert for free at his exclusive #bsides show in Brooklyn, New York to help promote his new music platform Tidal. I’m a huge Jay Z fan and I’ve always wanted to work with him in some creative capacity. Days leading up to the show I told myself “This is it! I have to get Jay to notice me, so I decided to make flyers with The Branding Bar logo on it that said “Jay Z for president”. I printed 50 of them and handled them out to the crowd. Honestly, I wasn’t sure how people would react to … Continue reading

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What’s Your Brand Blueprint?

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Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Yes, this sounds simple enough … Continue reading

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“You are your brand” Entrepreneur Mixer Recap

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Over the weekend we had our 1st “You Are Your Brand” entrepreneur mixer. Entrepreneurs from all of the metro Atlanta area came out to mix and mingle. Many had the chance to discuss their business and even had the opportunity to share their story on being an entrepreneur. CEO and founder Brittany Benson discussed her ebook “Move forward and brand” which highlights turning points in he life that helped push her into becoming an entrepreneur. You don’t want to miss the next one! “The event was so motivational and inspiring! Thank you for being such a mover and shaker in the industry.” – Sebastien … Continue reading

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