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What we can learn from Leonardo da Vinci’s Personal Branding Pitch

When trying to land a new client or a job our resume and accomplishments are what we always pitch right? But, are we doing it all wrong?  Before he was famous, before he painted the Mona Lisa and the Last Supper, before he invented the helicopter, before he drew the most famous image of man,[…]

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Why your personal brand on social media matters to potential employers

It may seem trivial, even insignificant, but your social media account could be your greatest undoing while approaching that interview room for that dream job. In Summary This means that even before you enter that interview room, the interviewers already have a perception about you, thanks to your social media account. This means that your[…]

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4 Digital Marketing Secrets 

To many small business owners, digital marketing isn’t so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you’ve emptied your savings account with no obvious effect on performance.  If you sometimes wonder if there are things your marketing agency isn’t telling you, you’re not alone. As the[…]

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Planning Your Presence -6 Tips For New Brands

An online presence is an essential part of any business in the modern world. There’s no escaping that fact. As time goes by, your business’s online presence becomes more vital for growth and survival. Customers don’t call and ask questions anymore. They go online and search Google, read reviews, check out Facebook groups and expect[…]

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4 Tips To a Rock Solid Social Media Strategy

So you think you need a rock solid social media strategy in place to grow your business successfully? You’re absolutely right! Having a social media strategy in place is critical for your business growth. However, I see a lot of entrepreneurs whose social media strategy is pretty much about throwing a lot of mud up[…]

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Why PR pitches require savvy and context

The lines between public relations and marketing have blurred, thanks to social and digital media. In their company’s early days, a lot of business owners want a hybrid solution of marketing and PR services to help them circulate their message. Too often, though, businesspeople consider PR execution an easy matter for someone with contacts at[…]

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